The latest of Orbitz’s ‘game show’ commercials aired on bravo tonight, during project runway. Designed to promote the company’s TLC service, it features two couples who need to book a hotel fast due to a cancelled flight.

The twist? One of the couples are lesbians. While the straight couple flounders with a phonebook, the women successfully book a hotel with ease thanks to Orbitz and then celebrate their victory with a kiss.

Companies have courted homosexual consumers for years in media directed solely at gay consumers, so it was nice to see a gay friendly commercial on national television.

Granted it was hardly a risky venture, going with lesbians vs. gay men and on Bravo in that timeslot, but I can’t really think of another major brand with a commercial like that.

I might have to ponder a bit though; I seem to be getting forgetful in my old age. If you can think of any let me know!

On a side note, I’d be interested to know if they are truly gay-friendly. Do they have a corporate non-discrimination policy or LGBTI talent recruiting initiative?